Another Brilliant Idea specializes in producing Promotional Campaigns that Create Results! We will work with you and listen to your goals and objectives, and what you want the end result to be. We will then translate your message into a campaign that will communicate to your audience, in a way that they will value and take action on, driving results and traffic to your door!

Education Outreach: Take Back the Wall

Objective:
The City of Riverside asked ABI to help educate its school children about the consequences and dangers of graffiti and tagging, and the community pride they feel when they keep their city clean.

Strategy:
Using a combination of branded items, from T‐shirts, rubber wristbands, backpack pull tags and Skateboard key chains, we also supplied Digital Download cards with the gift of the kids choice of music downloads. Since we are able to sort the music offerings, the client asked ABI to only offer PG music selections, so parents felt more comfortable with the gift.

Result:
Children were educated on the dangers of graffiti and tagging, and reported an increase in community pride, as they now felt proud of their city!

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